PIXIHEAD develops XR/MR experience formats that reinvent the way artworks, archives, narratives and cultural heritage are exhibited, transmitted and valued, both in physical places and through their digital extensions.
Through mixed reality, digital twins, AI and XR formats, the studio supports institutions, artists, local authorities and cultural partners in creating new forms of mediation, public engagement and collective immersive experiences.
We are developing a metaverse of places: situated, accessible and shared experiences capable of layering a virtual, narrative, artistic and interactive dimension onto the real world.
This author-driven approach to mixed reality turns places, artworks and stories into the raw material of innovative cultural formats, designed to transform exhibitions, visits and transmission into sensitive, collective and augmented experiences.